Samsung “roasts” Apple
The following attempt by Samsung to claw back at Apple’s reputation refers:
While the spot might get a few laffs from the peanut gallery, the core issue why Samsung is not Apple remains unaddressed. Apple is a purpose driven company. Samsung is not.
No matter how witty your advertising is, if there is no fundamental sync with the “why” nobody will get why they should be loyal to you in the long run.
