Finally, a great application for those blasted QR codes that creatives use to “demonstrate” their “understanding” of “digital”.
(QR code sin includes placing them on billboards where drive-by snapping would be impossible or where typing in the address would simply be easier.)
Monmouth, a town in (Jimmy!) Wales has placed plaques with QR codes on all its important sites, linking straight back to the living encyclopedia.
So when you want to know what’s the what with a place, snap and learn.
More info here: http://blog.wikimedia.org/2012/05/16/monmouthpedia_day/
So today is indeed May the 4th and the interwebs is creaking under the Star Wars Day celebrations.
Which means I stumbled upon these delightful spots for TomTom. Not sure how old they are, but they are delightful.
Enjoy. And yeah, may the blah blah.
Essential weekend watching for all you advertising typos.
Click to view “Sunshine“
Here’s an idea out of Droga5, New York, that will put hair on an angel’s chest. This is just a metaphor of course.
Whenever you cut yourself shaving, you can use a special plaster to stop the bleeding. This plaster can then be sent in to a central repository where a bone marrow registry is being built.
Two important insights connected and a new idea that could save thousands of lives is born.
That is the power of creativity.
Our Saatchi EMEA CD, John Pallant, talking about the famous BT film featuring Stephen Hawking:
Here is the full spot (apologies for the quality):
Great new spot for Lurpak Light Butter by W+K, London.
Be Wonderful and Wise from Wieden + Kennedy London on Vimeo.
This is an awesome invention by Belgian agency Mortier Brigade.
The Mortier Brigade Hotel.
Interns are invited to apply and start out on the ground floor. As you impress the management with your work, you get to move up in the hotel to bigger and better rooms with improved views.
Sweet idea, wonderfully executed. So many nice touches.