The Power of Dreams

I still believe this might be one of the finest TV spots ever created:

agency: W+K, London

It is very simply about Honda’s purpose. A film that is as much directed at people of the world as it is to those who work at Honda. To remind them of what they do every day. Because Honda was founded on a dream to fly. Impossible perhaps, but what a beautiful journey to try and get there.

Today I found this animation that tells the story of Honda’s foundations. Hauntingly beautiful:

by Michel D’Auria Creative Studio

Fittingly, my 5-year old daughter was laying next to me as I watched this. She didn’t see the visuals. When it finished she said: “Dad, if you’re ever going to make a story about princesses, then this is kind of music you should use.”

Power of Dreams, indeed.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: