I still believe this might be one of the finest TV spots ever created:
agency: W+K, London
It is very simply about Honda’s purpose. A film that is as much directed at people of the world as it is to those who work at Honda. To remind them of what they do every day. Because Honda was founded on a dream to fly. Impossible perhaps, but what a beautiful journey to try and get there.
Today I found this animation that tells the story of Honda’s foundations. Hauntingly beautiful:
by Michel D’Auria Creative Studio
Fittingly, my 5-year old daughter was laying next to me as I watched this. She didn’t see the visuals. When it finished she said: “Dad, if you’re ever going to make a story about princesses, then this is kind of music you should use.”
Power of Dreams, indeed.