The ditching of halos

My ex-partner, Anton Crone, has written up a brilliant piece about the intent of creativity over on Bizcommunity.

Of interest:

Creating scam work – recruiting penniless clients for the purpose of making “creative” work and begging paying clients to approve one-off campaigns for award entries – is a misuse of energy and agency money. “Let’s win gold on this one,” is a strange way to motivate a creative team when the brief and its goals should provide the stimulus.

Anton also blogs his amazing stories from Africa in a pictorial narrative at BrightContinent.co.za

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2 comments
  1. Ant said:

    I feel so abandoned when you call me your ex.

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