Steve Henry on instinct, research and the state of advertising

Steve Henry wrote a lovely blog post over on Campaign’s Web site about the state of advertising (particularly in the UK, but having worked on three continents I think his observations applies to all of the industry.)

Money quote:

The creativity in our  industry has been hamstrung by traditional, backward-looking, arse-covering, rear-view-mirror, let’s-move-slowly-backwards research for far too long.

Which is why, right now, some people might even say it’s masturbatory.

In the sense that it’s largely a series of meaningless pictures and videos, with no attention given to anything but short-term release of tension, and with a hollow sense of pointlessness and shame about it.

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