This is quite a brave spot for Heineken:
There is a shot in there that would be very hard for any client to swallow. The guy refuses a Heineken and takes a water. And it is a spot by Heineken.
I love the positive end line too.
Sure, drinks companies often have regulatory obligations to promote safe consumption of alcohol. But still, a lot of thought has gone into this. I really believe Heineken wants you to to take it easy.
Would be great to start seeing other brands in other categories being responsible about consumption too. Kids cereal makers, I’m looking at you.