Brothers in Arms

To kick of 2012, I want to tip my hat to the stupendous madness of the creative business. Where sometimes, so much, can ride on so little.

It is true in advertising. And apparently true in Hollywood.

Behold this very fine piece of cinema, about cinema.

From the 2008 film “What just happened” where Robert de Niro plays a tailspinning Hollywood producer, comes this brilliant scene where Bruce Willis, playing his truly, has had to agree to shave his beard for a role in De Niro’s movie. The entire film rides on Willis’ decision. No beard, the movie goes ahead and people eat. With beard, people’s careers are destroyed.

Enjoy, and have a great new year:

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