Creative intelligence at its best

Here’s an idea out of Droga5, New York, that will put hair on an angel’s chest. This is just a metaphor of course.

Whenever you cut yourself shaving, you can use a special plaster to stop the bleeding. This plaster can then be sent in to a central repository where a bone marrow registry is being built.

Two important insights connected and a new idea that could save thousands of lives is born.

That is the power of creativity.


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