Two completely unrelated things happened this week.

Or are they unrelated?

First. Greece is now edging closer to an exit of no return out of the Euro which seems to be be pulling the entire Europe, nay, the entire planet on a course to macro-economic meltdown of cyberpunk proportions, leaving most of us, wandering a desolate landscape of dystopia in search of scraps fo fried chicken and lama beans.

Second. Two Zimbo’s have packed a Smart Car to drive up into Africa.

Ex-Saatchi Creative Director turned film-maker, Brett Wild, and my long-time Art Director, turned travel writer and photographer (of brightcontinent.co.za -fame) Anton Crone are undertaking the “Smart in Africa” challenge to prove the old Saatchi moniker that nothing, is indeed, impossible.

They are setting out to prove, that life’s problems might seem too big to challenge – when in fact, with ingenuity, any challenge could be overcome.

This is something I feel passionate about too and I will be following the chaps with great interest.

Africa itself, is a continent that has proven, that with scarce resources and plenty of ingenuity, anything could happen. Baby incubators powered by Toyota headlamps come to mind as an example.

And here’s where Greece and the impending Euro implosion comes in: in a world where governments and corporations can no longer provide the means for you to attain wealth, when resources dwindle and the going gets tough, its time for the going to get innovative.

There is no doubt that personal, small-scale ingenuity is going to become extremely important in the next few years.

Initiatives like Smart in Africa are a brilliant example to follow.

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So today is indeed May the 4th and the interwebs is creaking under the Star Wars Day celebrations.

Which means I stumbled upon these delightful spots for TomTom. Not sure how old they are, but they are delightful.

Enjoy. And yeah, may the blah blah.

 

Apparently there is some book doing the rounds amongst marketing executives.

Byron Sharp’s “How Brands Grow”.

It is hailed as some sort of masterpiece on the science of advertising.

This kind of phraseology should already have anyone who has a bit of understanding of advertising be worried.

Without indefinable magic, there can be no great work that really touch the hearts and minds of people.

In this piece, MEC’s James Hier does a good job of pointing that out. And more.

Well worth a read.